RESULTS: Over 5.5 million downloads, 46 million videos created. Lead major design and strategic decisions. ROLE: UX Designer responsible for architecting the overall interactive design and campaign mechanics of the app and peripheral engagement points (microsite, YouTube Channel, and Facebook interactions). Each user-generated video acts as an advert for Just Dance 3 and features our tagline “Anyone can Just Dance”, along with an end card for the game. Like magic, your friends will be shaking their stuff in a branded music video that can be shared online. ![]() Simply record your friends doing stuff and the app syncs their movements to a choice of dance tracks from the video game. So to promote the release of the Just Dance 3 game in Europe and Australia, we created Autodance, the app that proves anyone can Just Dance. ![]() ![]() OVERVIEW: Just Dance is the dance video game anyone can pick up and play.
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